The slogan will officially launch on broadcast, print and digital properties in November 2019 and will continue to evolve over time through the depiction of new, compelling Soldier stories that try to inspire youth to join the Army. Our Senior DoD leaders know that we do not have a professional I agree with your analysis about thinking. Multiple strengths touted More than 2,700 members of the U.S. military have died since the Iraq war began in March 2003. As I look back on my youth, I am just wise enough to advise my children - NOT to follow the path of the "Army of One", for it is in that childishness that death lurks. basic training with mindless S/M initiation rites to get them to conform The composer of the music used in the Army Strong television commercials is Mark Isham. to keep head/eyes out the vehicles, fire .50 cal under armor etc. [9], The Army debuted a new recruiting slogan, "Warriors Wanted," in October 2018. The new slogan, developed in numerous tests with focus groups and interviews with soldiers, is meant to convey the idea that if you join the Army you will gain physical and emotional strength, as well as strength of character and purpose. [6] Carter’s original concept sheet, with words “Be All You Can Be”, is now part of a permanent collection at the US Army Heritage Center Foundation. I'm going to forward some emails to you of the debate now underway on this very subject of co-dependancy manipulation in our military E4s and below. (and appease our fears that we are getting "soft" and that they paid their "dues" like we did) and instead build ADULTS who think and STUDY and KNOW what the battlefield is really about who are not going to go along just to belong and be accepted, people who have VALUES that are connected to enduring TRUTHS that will not get short-circuited by peer pressure or even superior ranks ordering them to do unlawful orders. the answer. WASHINGTON — In its battle to win the hearts and minds of recruiting-age Americans, the Army is replacing its main ad slogan — “An Army of One” — with one it hopes will pack more punch: “Army Strong.”. core values all day, but unless we build ADULTS in the ranks who know that When we get sick of it enough to really start over and build our own, unique American military culture we will have a professional military--the question is will it take a nuclear Pearl Harbor to make us do it? The "Army of One" is a slogan that appeals to the "John Wayne" that hides in the back of our minds. We need to write articles or several explaining how we are NOT in a Tofflerian Third Wave where mental has replaced physical, and that we are actually in Van Crevald's 4th Generation of War where all the things that worked in the past still apply AND the mind is the target to strike to collapse the will of the enemy =. Army Strong. It had replaced the “Be All You Can Be” campaign, which lasted nearly 20 years but which Army officials had soured on at a time of recruiting problems. Dealing with these DoD types for the last year, I offer this: The thing that drives Senior DoD thinking is Tofflerian thinking that MENTAL
Loren Thompson, a defense analyst at the Lexington Institute research group, said the previous slogan seemed to promote the notion that you could join the Army and preserve your individuality. Even better it gives us an opportunity to make 2 types of TV commercials----one based on the Soldier retaining his identity and making it a force for the Army, and another on service to mankind and the Army as a whole; disaster relief, peacekeeping, willing to fight for other Soldiers who wear our vaunted new black-beret clad uniform....etc. “Army Strong” was developed by McCann Worldgroup, the communications firm the Army hired last December after struggling through a disappointing recruiting year. © 2013 The Associated Press. The reason for the replacement, states Frank Luntz, is that the slogan "Army of One" is contrary to the idea of teamwork. However, if we don't stop the Hackworth-esque mis-diagnosis that all these folks are just "greedy bastards" and long for the good ole bad days when everyone was vigorously treated like feces, we will LOSE the fight for the soul of our Army...MOST of these folks are TRUE BELIEVERS IN THE TOFFLERIAN COMPUTER The advantage of volunteering for service as opposed to being drafted was the option to choose which career field you wanted to serve in along with the first unit and/or location of assignment. It replaced the popular "Be All You Can Be" and was replaced in 2006 by the new slogan "Army Strong". I have been thinking long and hard for Soldiers, we need the same in the U.S. Army. When N. W. Ayer & Son, who were engaged by the US Army, believed they felt the army said "Today's Army is changing; we want to meet you half way", the firm came up with that slogan. The problem is that we build co-dependence NOT co-hesion in immature happening. This material may not be published, broadcast, rewritten or redistributed. Notice we capitalize the title "Soldier". "Army of One" was a relatively short-lived recruiting slogan. "[3], Slogan was written in 1971 by Ted Regan Jr., Executive Vice President and Executive Creative Director of N.W. [7] The reason for the replacement, states Frank Luntz, is that the slogan "Army of One" is contrary to the idea of teamwork. Good copy!, and what you write makes a big differance. that missiles and minds replace guns and bodies/tanks.
Had we had this the LAV-III SUV tired madness would have been stopped long before in favor of tracked AFVs with band-tracks if necessary to be "ooo-soo soft" for peacekeeping operations. Or is not RIGHT and based on COMBAT realituies? This would solve the critic's fears of a de-emphasis of teamwork and create a "kick-butt" slogan for the ages. An army of principles can penetrate where an army of soldiers cannot. In the military, who know a true John Wayne that has not taken residence in other than the hollowed ground of Arlington. [4] Earl Carter (pen-name, E.N.J. "Army of One" was a relatively short-lived recruiting slogan. solutions because it we offer no true diagnosis other than the nostalgic "knee-jerk". they have INTRINSIC self-worth independant from group acceptance there will This is what I mean by not having a THINKING U.S. Army that self-corrects at every level. The other military services also rely on slogans to spearhead their advertising campaigns.
“If you want to be an ‘Army of One’ you probably want to join the Hell’s Angels, not the U.S. Army,” he said. Duty is heavy as a mountain. The new approach, the fruit of a $200 million-a-year contract with a major advertising agency, was announced Monday by Army Secretary Francis Harvey. “What will happen if you come into the Army is what soldiers know happens: you become better,” Van Antwerp said in an interview. Are you ready to fight for a professional U.S. Army for the first time in its existence? mis-diagnose this as their GREED driving the train, but its their world-view The Army adopted the “Army of One” slogan in January 2001 after research showed that young people saw life in the military as dehumanizing. Then we need to explain how we need to stop exploiting our young people in The IDF has this ethical base in its We have sources that indicate that the firepower/push-button war heirs of MacNamara clearly understand how that a professional military can win without massive firepower, but frankly admit its too much hassle to create a professsional force and why do we need it when we can win with massive stand-off firepower? However, the responses I get constantly from the ad are 98% negative from fellow Soldiers and other servicemembers as cynically caving in to the self-centered …
It is hard to believe that the American Military establishment has not learned from the lessons of the past. ”, Hoffman withdrew $1,200 hours before death: sources, NYC mayor will skip St. Pat's parade over gay ban, Indiana man back home 18 years after abduction, 32 states in the path of another wild storm, Judge vows quick ruling on Va. marriage ban, Castaway's parents thought they would never see him again, These Olympians compete for love, not money, Senate sends farm bill to Obama with bipartisan support, Thanksgiving Dinner: Avoiding Turkey Troubles, 16 People Injured in New Orleans Playground Shootings, Governor-elect Edwards: 'We're Going to Expand Medicaid in Louisiana', Landrieu ID's Suspect in Tulane Student Shooting. integrity, details: In fact, here is an opportunity to TODAY prevent a massacre--of our own men: What's the differance between a 40 PSI Russian 8x8 BTR being road bound and blown up and a U.S. 40 PSI 8x8 LAV-III being blown up?
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