I’ve probably experimented more with topics on my blog to see what resonates with my audience. My writing style is what I prefer, so I imagine my writing speaks to the audience that’s right for me. It cuts to the point. Thank you for confirming. Pretty clear, isn’t it? Economy of words, for the win. It’s kinda academic … but really short and has a TON of great examples. Do you have any suggestions how we can make it short yet direct and filled with emotions? Perhaps you can answer a question…I have a sales page (for a concrete sealer product for driveways) to write. They hired me to work on the website since it is very outdated. You’ll forget you’re creating on a tablet. Do you recommend the book by Stanley Fish? And it immediately makes your content sound more dynamic, too. I was in the center seat, elbow to elbow with two large snoring people on cross-country red eye flight, trying to pound it out before my laptop’s battery expired. And short sentences are truly the key to keep people engaged and entertained. Creating content online is all about knowing your audience and trying to solve their problems. The writing finds a hidden unity that has no need of the mucilage of linking phrases. Being concise in the corporate world is such a difficult task. “We may find in the long run that tinned food is a deadlier weapon than the machine gun.” (We didn’t.) Thanks for putting this together. And timely, as always.
And they used lots of conjunctive adverbs, those connecting words like moreover, namely and indeed. They look straight past the words into the meaning that they have strong-armed into them. Then the fifth, with its switch to the present (“And right now you’re settling down…”), perfectly mirrors the scene by slowing down to provide a relaxing ending. As William Zinsser said: “Good writing is hard work. It’s inspiring. Great post Henneke and I did read every word! His sentences puzzle out their purposes in allusive phrases that hold the attention briefly before the next phrase takes to the floor. “It was in the books while it was still in the sky.”. Like every skilled writer, though, Woolf starkly varies sentence length. I’m a fanatic reader of your tips. I’m with you. But feels also retains its non-sensuous sense of intuiting or experiencing something: skinny feels good. Start an autobiography and tell about your important early memories or funny things that happened to you. Write down conversations you hear during your day, or imaginary conversations you have with someone else in your head. To briefly introduce what I do, I am interning at a water forum, an organization that connects water-related companies with ministries or foreign companies. Lutz told them that he was drawn to writing in which “the sentence is a complete, portable solitude, a minute immediacy of consummated language”. “If it is possible to cut a word out, always cut it out,” he ordered. ): How to write concise sentences 6 transition tricks for smooth writing How to hook readers with one-sentence cliffhangers, 29 ways to improve your writing skills (the essential list). Have a look at their site and you see what I mean. Hopefully with a bit of spunk! I’ll be sharing this with some colleages and recommending your course and book. A memorable sentence makes immediate sense but sounds just slightly odd. Making me hungry…. I am a true detractor of text in general, maybe because of my profession, but if it isn’t almost self explicative, we have a problem. “Serious sport … is war minus the shooting.” (War minus the shooting isn’t war.) For example: “Parents worry about their children.” This sentence is complete, and conveys a clear idea. In How to Write a Sentence, Stanley Fish calls John Updike’s little ditty on “what it was like to see Ted William — the Kid, the Splendid Splinter — hit a home in his last at bat in Fenway Park on September 29, 1960” one of the greatest sentences of all time. The technical explanation is specific—three simple sentences explain why iPad Air 2 is thinner (because it fuses three layers into one), and why this means the display is better, too (no gaps so no internal reflectance). A good sentence is a complete sentence. Start a short story or novel. I’ve found that the best tutorials / books / courses use carefully selected examples to illustrate, explain, and teach. But remember that many grammatical sentences are also terrible.
when they were established, where they’re based, whether they specialize in specific projects, what type of clients they work with, any point of differentiation about the products, even things like who their founder is or what their first or most recently launched product is, or their bestseller. A simple declarative sentence. Try to find some facts on their sites, e.g. You can actually see him working it all out in front of you on the page, as each sentence moves and gathers force under the prickling itch of the moment – as if he is scrabbling his way towards a beautiful truth just beyond reach. A clear sentence is no accident.”. You shall not fluff. Apple utilizes very clever copy-writing with my all time favorite being “1,000 songs in your pocket” when they released the iPod all those years ago. Take the last thing he wrote, in his hospital notebook: “At 50, everyone has the face he deserves.” This unforgettable sentence has an argument behind it that a moment’s thought will reveal as unfair and untrue. Your write ups are like a cool breeze after a tiring day. Thanks! I would still prefer to use more “you” in my copy.
The model Kate Moss, once asked for her motto, replied: “Nothing tastes as good as skinny feels” – a terrible message to send about dieting and body image, but a well-turned sentence, surely. Readers today can link sentences in their heads without lots of thuses and whereupons to do it for them. More ethical demand than useful advice, it forces writers back to their own reserves of wisdom and authenticity. I see you are always hunting for the best and the shortest.Love Annamarie, You know me too well, Annamarie.
by Henneke | 71 enchanting opinions, add yours? Learn how to cure sentence bloat and avoid irritating your readers, Receive 16 simple tips to write more seductive content and win more business. You’ve smiled and nodded enthusiastically at some happy locals. Some of this is true but none of it is a good way of learning how to write a sentence. Maybe this article will inspire them . It’s Friday night. I always love reading your blog posts Henneke. Their web pages are easy to read. I love it, too. If you are on a personal connection, like at home, you can run an anti-virus scan on your device to make sure it is not infected with malware. I thought it would be nice to write a business version of how to write a good sentence. You have a sharp way of simplifying things into useable bits and bites. Their copywriters are seriously good. I do. Yes, you’re right – it’s not about sharing what we know, and it’s not about impressing readers because of what we know. Very useful. They draw people in and that’s what you want. Count the number of sentences. Your examples and explanation why they’re good explains how to address the problems of the reader. Annie Dillard likes to start or end her paragraphs by swerving into unexpected terrain: “Why do we concern ourselves over which side of the membrane of soil our feet poke?” Maggie Nelson leaves gravid pauses between her sentences and paragraphs, where implications sit. You’ve whizzed around Hanoi in a rickshaw. Emotional sentences will attract more attention when they stand out. Interesting read Henneke. Then enter the conversation already going on in your reader’s mind. Cloudflare Ray ID: 5e405dee88f5fe0a Keep your average sentence length at a maximum of 14 words. To check how self-centered Apple’s copy is, I once counted how often they use “you” vs their brand names (this was for the iPhone 5): “The sales copy uses the word iPhone 81 times. This is a good reminder!
What I need to do is create ”marketable” member company profiles in about 3-4 sentences. Why? Choose a paragraph to analyze. Thank you so much, Marya. The sentence is the Ur-unit, the core material, the granular element that must be got right or nothing will be right. These tips are suitable for writing emails, too. Without boring them. Writing for business isn’t like academic writing. That sounds great. This sentence harnesses the, The text is action-focused, adding drama—. Check out this readablity “Fog index.” It’s fun. Glad you enjoyed the post, Andrew. Yes, isn’t it amazing how much it helps to imagine a reader who you’re writing for? Business writing is not like academic writing – well said! In fact, I had quite a struggle trying to redesign our corporate web page.
“The great enemy of clear language is insincerity,” he wrote. Keep a dream diary and write down what you remember. So what?
All of them claim the typical ‘good quality’ ‘world-class’ or describe their products and services range in the most least attractive way. Simple sentences work. I come from an academic background and when I started blogging I had to unlearn some of those old style, old school writing techniques. Brevity all day. Do you think your words of marketing wisdom are applicable in this scenario?
It would be smeared with grime from smoke and coal dust and, since houses were damp and windows single-glazed, wont to mist and ice over. The result? I’ve been stuck. Yep, I agree – that’s exactly their focus. Writing shorter sentences makes a huge difference to the readability of your content. Is your website up? For James Baldwin, the only goal was “to write a sentence as clean as a bone”.
They’re not snuggled up in their favorite sofa, giving your words all their attention. It blames bad writing on laziness and dishonesty, when a likelier culprit is lack of skill. Thank you for stopping by, Paulette. Keep up the great work! Thanks so much for your excellent suggestions, Henneke!
Some sentences are simple and factual. The word “sentence” comes from the Latin sentire, to feel. I do really thank you for the support to my dreams for writing . I appreciate it. They’re admiring their driveway – after three years of having this $20K investment done. I always recommend trying out different styles and personas, after a period of time you will be able to see what your audience prefers. You treat yourself to a glass of red Rioja Reserva, and you sit down in your favorite sofa to read the book you received from a friend. . More importantly, are search engines and subscribers receiving your content? You gobble it up: If you really want to hear about it, the first thing you’ll probably want to know is where I was born, and what my lousy childhood was like, and how my parents were occupied and all before they had me, and all that David Copperfield kind of crap, but I don’t feel like going into it, if you want to know the truth. P.S.
But much of the time he didn’t even follow his own advice. They also use phrases like “re-imagined” – just to make us aware that this is not an upgrade, but something completely new and we really really have to get a new iPhone or iPad even though our old one is still fully functional . It is a living line of words where logic and lyric meet – a piece of both sense and sound, albeit the sound is only heard in the reader’s head. You may need to download version 2.0 now from the Chrome Web Store.
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