[6] After seeing market potential in the drink, he partnered with Chaleo in bringing it to Europe. Red Bull é uma bebida energética vendida pela companhia austríaca Red Bull GmbH.A Red Bull foi introduzida no mercado em 1987 e, desde então, vende mais de 5 bilhões de latas anualmente em mais de 140 países. The channel is a home for live events and programs on sports, music, and lifestyle/culture, including unbranded original programming. Red Bull has since become known for its sleek marketing targeted at young urban professionals through various sports and entertainment-based advertising campaigns.
While working for German manufacturer Blendax (later acquired by Procter & Gamble) in 1982, Mateschitz traveled to Thailand and met Chaleo, owner of TC Pharmaceutical. )[14] Both teams have scored Grand Prix victories, and Red Bull Racing won the Constructors Championship for the 2010, 2011, 2012, and 2013 seasons. In 2007, the company launched its own record label Red Bull Records. Since the initial viral campaign, Red Bull's efforts have included sponsoring extreme sport events including cliff diving, BMX, skiing, flying, downhill and free-ride mountain biking and skateboarding. [15] Als Geschäftsführer sind seitdem Dietrich Mateschitz, Gerrit Meier, Christopher Reindl und Dietmar Otti für das Red Bull Media House eingetragen. The company purchased EC Salzburg, the city's team in the Austrian Hockey League, in 2000 and renamed it Red Bull Salzburg. They also agreed that Mateschitz would run the company. They also purchased FC Liefering as Salzburg's feeder club. Lesson #5 – Rethink the Way You Use Traditional Media Not only does Red Bull dominate content marketing, but they also invest a significant amount of time and money in traditional media. [5] Der Verlag gibt seit November 2007 das monatlich erscheinende The Red Bulletin heraus. The Team's robotically driven Volkswagen Touareg "Stanley", was sponsored by Red Bull. In 2013, it started an artist development program called Red Bull Sound Select. In 2006, Red Bull announced they would be sponsoring the NASCAR Team Red Bull. The sponsorship of Exeter Chiefs and England winger Jack Nowell has seen him become the first player with branding on a scrum cap. Red Bull sponsors the Red Bull Rope Masters competition with the National Double Dutch League for the Annual Holiday Classic at the Apollo Theatre in New York City, an event often dominated by teams from Japan featuring fusion double-Dutch (set to hip-hop or contemporary music), and they sponsor other regional events in Memphis, TN and at Morgan State University, to name a few. [6] Billeder [ redigér | redigér wikikode ] [13][14], Im Februar 2017 wurde das Red Bull Media House neu in zwei große Einheiten gegliedert. [1] The channel is available globally and free of charge.
Dezember 2016 zum letzten Mal. Programming is in English language (with optional subtitles and closed captions) and airs across all territories regardless of the country in which it's produced. [4] It is also known for its sponsorship of a range of sporting events and teams. The 2005 DARPA Grand Challenge, a competition for driverless cars, was won by a student team from Stanford. [8][9] Expanding its distribution to over 171 countries, the company sold 5.2 billion cans of Red Bull in 2012, making it the world's most-consumed energy drink.[10]. The current motto, "Red Bull Gives You Wings" is direct plays on the apparent stimulating properties of the beverage. „Red Bull“ įsigijo mažiau nei 1 % „GoPro“ akcijų ir pasirašė bendradarbiavimo sutartį, kuri užtikrina, kad „Red Bull“ prisidės prie produkto inovacijos bei vaizdo turinio kūrimo bei jo platinimo „Red Bull Media House“ žiniasklaidos kanale. Sie ist eine Tochtergesellschaft der Red Bull GmbH. On 6 April 2005, Red Bull bought the Austrian club SV Austria Salzburg and renamed it to Red Bull Salzburg, a move which has been heavily criticised by supporter groups within Austria and across Europe. [7], Der Fernsehsender ServusTV ist im Besitz der Red Bull Media GmbH und ging aus dem Lokalsender SalzburgTV hervor, der im April 2007 zu 100 Prozent übernommen wurde.
Zur Red Bull Media House GmbH gehört auch der Mobilfunkanbieter Red Bull Mobil,[2] der im Mobilfunknetz der A1 Telekom Austria eingemietet ist. Red Bull is also sponsor to young Canadian racing prodigy Robert Wickens and teammate John Michael Edwards in the Champ Car Atlantic Series, as well as rally driver Travis Pastrana, MotoGP riders Dani Pedrosa, Marc Márquez, Maverick Viñales, Stefan Bradl and Jack Miller, American Superbike (AMA) riders Eric Bostrom, Ben Bostrom and Jake Zemke and British Superbike (BSB) riders Jonathan Rea, Eugene Laverty and Ryuchi Kiyonari. ", "Red Bull launches accelerator for music startups", "Red Bull launches music startup accelerator", When a Brand Becomes a Publisher: Inside Red Bull’s Media House, https://en.wikipedia.org/w/index.php?title=Red_Bull_GmbH&oldid=983785167, Food and drink companies established in 1984, Creative Commons Attribution-ShareAlike License, This page was last edited on 16 October 2020, at 06:59. This permits that the entry fees for the participants can entirely be given to the nonprofit Wings for Life foundation.[12]. [17] Red Bull Bragantino became the champion of the 2019 edition of Série B, and was promoted to the Série A for the 2020 edition. Red Bull Media House is a media company specialized in sport, lifestyle programming, music and games.
[4] Red Bull Media House betreibt einen YouTube-Kanal, der heute der meistabonnierte Kanal aus Österreich ist. They have also sponsored England Cricketer Ben Stokes, and their branding is visible on the back of his bat. He found that the energy drink Krating Daeng, developed by Chaleo's company during the 1970s, helped to ease his jet lag. This article is about the company. The Undisputed Masters.After the series has been concluded, mostly at the end the year, the champions of each competition meet in a masters event called "Undisputed Masters" and … Dietmar Otti führt die Bereiche Publishing, TV and Media Operations. Red Bull Media House is a media company for creating, marketing, and distributing premium content. Isso tornou o dono da empresa, Dietrich Mateschitz, um bilionário.
The company uses numerous historic fixed wing and rotary wing aircraft[23] in their promotions including: The brand is promoted via various music-related activities. Red Bull TV is a global multi-platform channel owned by Red Bull GmbH, distributed digitally on connected TVs, smartphones, tablets, and on its website. Die Wetterdaten finden Verwendung in den Medien des Red-Bull-Konzerns. The company stated that its goal was to reach the country's first division, the Bundesliga, within ten years; this goal was ultimately achieved, with RB Leipzig winning four promotions in seven seasons to secure Bundesliga football starting in 2016–17 season. In motorsport, these teams include Red Bull Racing (previously Jaguar Racing)[13] and Scuderia AlphaTauri, previously Scuderia Toro Rosso and before that it was Minardi F1 Team. They debuted in the Nextel Cup Series at Lowe's Motor Speedway. [4] Red Bull TV is known for long-format original programming series such as Sky Trippers, an aerial adventure of three friends piloting their paramotors through Vietnam, Cambodia, Thailand and Malaysia, URBEX – Enter At Your Own Risk, a documentary series about urban explorers,[citation needed] SCREENLAND explores[5] video game design, short-format series like Sheckler Sessions (featuring pro-skater Ryan Sheckler) and Who is J.O.B. Red Bull also has sponsored various racing drivers including NASCAR driver Brian Vickers and Kasey Kahne and Formula One drivers Christian Klien and Vitantonio Liuzzi. [20] Red Bull sponsors several fighting game players who compete in Tekken and Street Fighter,[21] as well as the Dota 2 team OG, winners of The International 2018 and 2019 tournaments.[22]. August 2020 um 23:48, Top 100 YouTubers in Austria by Subscribed, Salzburg TV-Gründer geht: Red Bull-TV-Pläne werden konkreter, GoPro und Red Bull gehen globale Partnerschaft ein, https://de.wikipedia.org/w/index.php?title=Red_Bull_Media_House&oldid=203287611, „Creative Commons Attribution/Share Alike“. With a focus on Adventure, Entertainment, Music, and Sports, its mission is to fascinate and inspire through TV programming, films, magazines, games, and digital experiences. Red Bull Origin :: Energy Drink :: Red Bull", "Red Bull Energy Drink - Official Website", "Dietrich Mateschitz, Forbes, March 2012", Red Bull company history, Red Bull GmbH corporate website, http://www.wingsforlifeworldrun.com/gb/en/help-us-raise-funds-for-spinal-cord-injury-wings-for-life-world-run/, "Lack of success drives Red Bull to pull out of NASCAR", "2012 Daytona 500 To Mark Debut Of Mysterious BK Racing Team", "Red Bull expands global football empire, takes over at Bragantino", "RB Leipzig seal promotion to first division", "Red Bull has a new League of Legends team", "OG fill us in on their epic TI8 victory", "Why is Super-DIY Band No Age Playing a Corporate Sponsored Music Festival? In 2005, Red Bull purchased the MetroStars, a team in Major League Soccer representing New York City, from Anschutz Entertainment Group and renamed the franchise; Red Bull New York is the name of the Red Bull subsidiary that operates the team, while the squad itself is known as the New York Red Bulls. Red Bull ialah minuman tenaga yang dijual oleh Red Bull GmbH, sebuah syarikat Austria yang diwujudkan pada tahun 1987.Red Bull mempunyai perkongsian pasaran tertinggi dari mana-mana minuman tenaga di dunia, dengan 6.302 bilion tin dijual dalam setahun (sehingga 2017). [8][9] Die Red Bull TV GmbH betreibt seit Juni 2008 auch das Mobile-Fernsehen Red Bull TV, das mittels DVB-H empfangbar ist. Also, the Australian Supercars Championship' Triple Eight Race Engineering is sponsored by Red Bull since 2013. Red Bull Media House wurde 2007 von Dietrich Mateschitz zur Bündelung der Medienaktivitäten von Red Bull gegründet. Furthermore, Red Bull took over DEL club EHC München, becoming the team's title sponsor in 2012 before purchasing it outright in 2013. Most recently in June 2009, the company purchased the football licence of German fifth division club SSV Markranstädt based near Leipzig, renaming them RB Leipzig for the 2009–10 season onwards. Red Bull covers the costs to organise the Wings for Life World Run since its first edition in 2014. [2] The headquarters of Red Bull GmbH are located in Fuschl am See, Austria. In 1987, the company introduced their adapted energy drink into Austria under the name Red Bull. Als Teil der Vereinbarung erhielt Red Bull Aktienanteile von GoPro. [16], 2020 wurde das Theater- und Kulturmagazin Die Bühne von Red Bull Media House von der Verlagsgruppe NEWS (VGN) übernommen.
[7] The wealth of Red Bull's founders grew with the company's success, and by March 2012, both Chaleo and Mateschitz had estimated net worths of over $5.3 billion each.
They previously sponsored and co-owned both the Sauber and Arrows Formula One teams, the Red Bull Cheever Racing Team in the IRL, and from 2007 to 2011 Team Red Bull competed in the NASCAR Sprint Cup Series. The company publishes several magazines: The Red Bulletin (lifestyle), Servus (food, health and gardening); Terra Mater (nature, science and history); Bergwelten (alpinism) and Seitenblicke (celebrities). Red Bull Sponsorship FIVB Beach Volleyball World Tour. The teams consist of mostly college students, who drive specially designed Red Bull "Racers". [24] The Red Bull Music Academy organises music workshops and festivals around the world. Randy Randall, of No Age, said he was okay working with Red Bull as the company is not owned by a larger company and the branding of the events is relatively low key.
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